Reynold

Any event is of great importance to a person, our natural instinct calls for a celebration at every milestone. Today, events have become so complex that we need the services of event management companies to meet all our requirements. There is a lot of planning, procuring, execution and promotion of every event that there is. Reynold Events as a reputed event management company with several years of experience has the right professional staff to make sure every event of yours is a dream come true. Reynold Events besides being expert for private events are masters in commercial and public events too. The success of any commercial event lies in its promotion. Today we look at why Reynold Events is the best when it comes to promoting an event.

The first thing to do is to make sure people know about the event. There are various ways of doing this. As an offline method, you can go in with distribution of flyers at particular locations, strategically placing standees that give out all required information about the event, displaying banners with directions and so on. Another traditional form of promotions is to go in for paper ads and radio jungles. In today’s world though, it is of utmost importance to tap the online digital marketing resources. Make sure to promote the event on social networking sites like Facebook, Twitter, Instagram and so on. Also, make use of strategic hashtags that will increase the viewership of the posts. You need to also send out mailers so that you do not miss out people who check their mail more than being on social media.

Come up with a good design for the tickets to the event and put it up for sale. You need to be exactly at where people love to buy tickets. So team up with third-party websites, offer them commissions and make the best of your ticket sale. Additionally, put it up for sale on your website as well.

Try and activate a few attendees by making them brand ambassadors. You can ask them to re-share and post and promote your event creatives. This will give you that extra mileage of reaching out to more people. A very interactive way to gain the attention of people is to run several contests in order to get them to participate. Keep cool merchandise as prizes to attract them. You can do photo contests, quizzes and so on.

Coming to the day of the actual event, make sure to share “Getting Set” pictures on social media so people get a feel as to what the event is going to be. These strategies help to tap in the last minute attendees who despite knowing of the event might have not made up their mind to attend it as yet. You need to post updates all through the event as well as people need to see the success of it and may then decide that they will surely not miss your next one.

A good promo is key to your event’s success. It all depends on how you manage to sell the event and make an impression to attract the people.   

Event management just goes deeper and diversifies by the year. We are now in 2019 and every aspect of events has evolved to such a level that if you do not keep up to the times you will turn obsolete. We at Reynold Events Goa, make sure to stay on top of our game at all points of time so that we can deliver what’s best and in trend for our clients.

Audio visuals are an integral part of every event. We often consider it the soul of an event, without which the event lacks life and depth. Audio visuals have evolved over the years and now as we are in 2019, a whole new dimension of the same has caught up into the market today. We look at a few trends that are doing the rounds these days in the market.

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The use of 4K and 3-D Monitors at events today bring about a whole new feel in vision and clarity. The brightness and brilliance in colours on the monitors are a sight to watch out for. Any content produced on these monitors keeps you engaged by giving you a more interactive feel. 2-D screens are turning obsolete with the advancements in technology.

A trend that is being used now days is projection mapping which is also known as spatial augmented reality. Here objects are used as display surfaces for video projections.  Multiple graphics, designs, images, colors, and videos can be portrayed as canvases for the projection of different works.

All equipment nowadays are going the wireless way. It takes a considerable amount of time to set up equipment with wires. Event companies have decided to incorporate

wireless audio and video receivers to manage audio presentations. Also, the use of mobiles, smartphones and so on has reduced wired devices.

Brilliance in the advancement of technology is the development of Virtual Reality Technology. The virtual-reality headset once put on will take you to a different world that is created by the organizer of the event. A personal walkthrough of products and presentations can be given to individuals just by asking them to wear a device.

Gone are the days where one used banners and posters to brand an event in the form of backdrops, standees, and other promotional stuff. Now we have the use of LED displays that can be created in all shapes and sizes and serve the same purpose of branding products. These are more attractive to clients; they do not require additional lighting at night and are visible from a distance.

Everything changes with time for the better, events have become more sophisticated but the equipment to meet the needs have become simpler. We need to meet the needs of our clients; we also need to be in tune with the latest trends.  2019 is set to bring out a lot of change in the field of event management and we at Reynold Events Goa are up for the challenge.

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When there is no lighting there can be no show. Lighting is a very important aspect of any event. Be it a simple bulb to a complex series of lights, lighting adds the needed life to your event. If you get the wrong lighting it may ruin the entire mood and set up of the event. There are various forms of lighting some of which will be discussed in this article.

• UPLIGHTING

Uplighting is a form of light where light is thrown from base upwards in a vertical line format. This type of lighting adds colour, warmth and depth complementing the colours used in décor. These lights are usually placed 10 ft apart from each other. This lighting can come in any colour like amber, blues, purples, teals, reds, yellows etc.

• TEXTURE LIGHTING

Texture lighting is the projection of lights in the form of different shapes and illusions. These lights are projected on ceilings, floors, dance floors, stages, etc. to create depth, contrast and interest. Designs can be simple or complex ones, this lighting is also known as gobo lighting.

• PIN-SPOT LIGHTING

Pin-Spot Lighting is the type of lighting where narrow beams of light are thrown on specific elements in a room to enhance them. These elements maybe centre pieces, cake table, the bar etc. This type of lighting adds to the beauty of elements and enhances their overall look.

• MONOGRAM LIGHTING

Monogram Lighting is a type of lighting where a monogram is projected at a particular place in the area. These monograms are usually logos of the host company or certain keywords or phrases that the host would like to highlight.

• CENTERPIECE LIGHTING

Centerpiece lighting is usually lights that are battery powered and are placed on areas like the cake table, buffet displays and photo frame displays. They project light from underneath and can be of any colour. They work very well with candle lighting.

• BLISSLIGHT

Blisslight is a form of light that involves pin pointing several beams of light at one place. This is usually used to create illusion of stars in the sky. This lighting is used to cover a vast stretch of area. Besides ceilings, the lighting also goes well on white drape, walls, floors, and anywhere that you need a very large, dynamic lighting effect.

• SPARKLE TREE LIGHT

Sparkle Tree lighting can be used outdoors or indoors where there are trees or leaves. These lights are places on the trees or leaves to enhance their look. Very often event organises use plants in a room to hide unsightly areas on the wall, and sparkle tree lighting is used on the plants.

• MOVING HEAD LIGHT

Moving heads with digitally controlled motors are used for professional events. These lights are programmed to move to the beat of music or the flow of the event.

• FAIRY LIGHTS

Fairy lights are used to create a romantic set up at a place. These types of lights are a perfect choice for events like weddings, bridal showers, and private parties.

Whatever lighting you choose you need to make sure it enhances and raises the mood of your event. Event organisers of today carefully curate and setup their lighting need to meet their requirement. There are lighting specialists of the day that guide you to use the exact light that you may need for your occasion.

Reynold Events is one of the leading event organiser and lighting specialist in Goa. They have experience of more than 25 years. They have all the varieties of lighting such as sharpies, strobes, LED pars, dimmer packs, etc.